Optimizing the website is one of the important things to be done to rank higher in search engine results page(SERP). But most the people things it to be very simple but it’s not true. Most of the people try to do it themselves by thinking that only content is required to be ranked higher. But it’s the biggest myth of people, Search Engine Optimization needs a great work to be done at regular intervals. It’s should be regularly optimized as per the Google algorithm, and should be optimized in both On Page and Off Page which needs a dedicated hard work, knowledge and time. It’s important to generate so many back links to achieve a high engagement website.